Heroku Isn't for Idiots: developer time and comparative advantage

Just got back from EuRuKo in Amsterdam, and getting ready for teaching my first class of the semester at the University of Texas when I stumbled on this gem on HN. The author makes some amazing points and digs deep into an issue that has been clawing at me since I joined Heroku. You should check out the article, even if you don’t use Heroku. IMHO all products should be built for simplicity and ease of use, and it doesn’t mean you’re building for idiots…just look at Apple products. Wish me luck on my class, I’ll try to post some materials from it as soon as I get a chance.